Bronx isn’t a trend. It’s a statement.

Rooted in '90s hip-hop, the energy of the basketball court, and true street style — the Bronx line is all about authenticity, attitude, and gear that carries the culture forward. Loose fits, raw details, and retro sports graphics come together in a collection that honors the roots and stands the test of time.

Urban Roots. Built to Last.
It’s not just a tagline. It’s a promise. Bronx is made for those who know where they come from — and wear it in every detail. It’s about standing firm. Staying real. And looking good doing it.

Oversized hoodies. Loose denim. Retro vibes. Bronx is for those who live and breathe street culture — whether you’re 18 or 50.

Authentic. Nostalgic. Cool.
Bronx is built to last — and made to be worn with pride.